Represent. The contemporary spirit of Leucos is assigned to the new logo. An evolution which clearly and visibly holds the elements of a bright past – it is really worth saying –, while strongly representing the present of the brand. The synthesis is expressed through the ‘E’ without the vertical stick; a light and nearly fluctuating ‘E’, which stands out in the space to indicate the three lines constituting the brand Leucos. The rest is crystal clear: design, space organisation, formal balance. Welcome to the new Leucos. Another Light. The company’s new claim made from just two words, “Another Light,” reinforces the message of renewal, but without losing sight of the past. Once again, the word light is central to the company’s mission and philosophy. Looking at things in “another light,” implies viewing things with a different perspective. This perfectly describes Leucos’ ongoing drive to innovate and think “outside-the-box.” Two words only for a world that evolves, while deeply rooted with its past, morphing into something different.